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Earth from space - Geospatial business development and location intelligence services by Locatix
Marketing for B2B Technology Providers & Enterprise SaaS

Selling your technologyto government agencies is hard.

Not because your product isn't ready, but because your marketing motion isn't built for enterprise. Locatix installs the marketing systems that create enterprise pipeline beyond inbound RFPs and founder-led sales.

The Problem

Why does revenue growth flatline?

When pipeline goes flat, it's usually one of these. The motions that got you here won't scale.

Your fragmented focus prevents scale

You're spread thin across too many audiences. Nothing gets enough attention to actually grow.

Your marketing is not built for enterprise

Enterprise deals have committees, not just one buyer. What works for SMBs falls apart when procurement shows up.

Your prospects engage but never buy

You're talking to people who like you but can't say yes. Without the real decision-makers, meetings go nowhere.

Your company isn't yet authoritative

Buyers need something to point to when they stick their neck out. Wrong case studies or vague positioning make that risky.

Your outbound process isn't account-based

One person carries the whole deal. When they leave or go quiet, everything stalls. You need more than one champion.

Your sales process has no structure

They don't know how to say yes without jumping in headfirst. So they don't—and the momentum dies.

What sets us apart

Why Choose Locatix?

We're not a general marketing agency. We're a business development partner for geospatial, GIS, SaaS, and location intelligence. We work on positioning, go-to-market, content, and outbound so you move from early traction to repeatable enterprise growth.

We are geospatial-native specialists

We plug in turnkey from strategy to delivery

We build pipeline end-to-end

We bring proven playbooks & systems

Prospects we've booked our clients with

Amazon
UNESCO
Geotab
TomTom
McKinsey
Cities
P&C Insurers
OEMs
CPOs
Museums
Sayari
StormGeo
Synspective
GHGSat
Vortexa
Freightos
Lloyd's
Developers
Cytora

Is your marketing system enterprise-ready?

Many geospatial and SaaS companies struggle to scale beyond founder-led sales and inbound RFPs. We help you build marketing systems that create predictable enterprise pipeline through proper positioning, an authoritative brand, and an outbound operation with multi-threaded account coverage.

Justin Griffioen - Founder of Locatix

Justin Griffioen

Founder, Locatix

Our Approach

Build first, then operate

We establish your commercial infrastructure before scaling operations, ensuring sustainable enterprise growth.

Phase 1

Foundations

Strategy & Positioning

We translate technical capability into a clear enterprise business-value narrative

Pipeline Foundations

Website and content built for messaging clarity, ICP-driven positioning, and enterprise sales cycles

Outbound Infrastructure

We install the systems required to run & track account-based marketing

Execution

We run initial cold email campaigns to validate ICPs

Strategy Validation

Validation of the approach in your market verticals & plan for ongoing operations at scale

Phase 2

Run Account-Based Marketing

Multi-threaded execution across named accounts—email, LinkedIn, direct—to engage stakeholders, generate qualified meetings, and build predictable pipeline. Includes account targeting and ABM data tracking (tech stack, providers, metrics).

Multi-threaded ABM execution

Persona-specific sequences and engagement-based follow-ups across email, LinkedIn, and direct channels.

Strategic Prospecting

ICP refinement through insights, prioritization, enrichment, and data tracking to inform targeting and expansion.

Sales Enablement

Monthly content production and sales enablement materials aligned to buying stages and stakeholder needs (i.e. competitor anchoring, ROI calculators, case studies, deck & product demo or animation videos)

Get started

Find out if there's a fit

Schedule a discovery call to discuss your business development gaps & see if there's a fit with our offerings.

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Common Questions

Frequently Asked Questions

Everything you need to know about our services and approach.

Get Started

Ready to build enterprise pipeline?

Let's discuss how we can help you validate your marketing approach and build the systems that create predictable enterprise revenue.