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Earth from space - Geospatial business development and location intelligence services by Locatix
GTM for Geospatial Technology & Enterprise SaaS

Selling your technologyto government agencies is hard.

Not because your product isn't ready. But because your go-to-market motion isn't built for enterprise buying. Meaning that when your company moves upmarket, growth will slow down & stop compounding. Inbound slows. Deals stall. CPA rises. Locatix installs the GTM systems that create enterprise pipeline beyond inbound RFPs and founder-led sales.

The Problem

Revenue growth has flatlined

Pipeline stalls, growth plateaus. Inbound-heavy motion creates feast-or-famine cycles while your go-to-market struggles to scale. Growth caps as the market expands.

Fragmented focus prevents scale

You're working multiple ICPs, unclear value props, or several solutions. Each has some motion, but none get the focused outbound attention required to scale. Resources spread thin mean no single motion builds the momentum, proof, or stakeholder alignment needed for enterprise deals.

Your go-to-market motion is not built for enterprise

Enterprise buying is slow, political, and risk-averse. Decisions require alignment across teams, budgets, and timelines. Motions built for fast decisions and single buyers break once procurement or leadership gets involved.

Targeting focuses on company size, not business pressure

Large companies do not buy by default. Enterprise moves when issues threaten revenue, increase risk, drive cost, or create compliance exposure. Without anchoring on those pressures, conversations stay exploratory and non-urgent.

Your company cannot be defended internally

When buyers try to move conversations forward, they need proof. Misaligned case studies & vague positioning make it hard to justify you internally without personal risk.

Deals do not expand beyond the first contact

There is no built-in way to involve additional stakeholders. One person carries the deal internally and becomes a bottleneck when broader alignment is required. Without a structured approach to identify and engage decision-makers across buying committees, deals stall when that contact loses momentum or authority.

There is no low-risk way to move forward

After initial interest, the next step feels risky. Without a defensible, low-commitment path forward, buyers delay rather than sponsor and deals stall by default.

What sets us apart

Why Choose Locatix?

We're not a general marketing agency. We're a business development partner for geospatial, GIS, SaaS, and location intelligence. We work on positioning, go-to-market, content, and outbound so you move from early traction to repeatable enterprise growth.

Industry Native

We speak your language. Geospatial specialists who know the ecosystem so you skip the intros and get to work.

Turnkey Operations

We bring what's required: strategy through execution, capacity, and alignment so you don't build from scratch or chase internal handoffs.

Full Ownership

We work as part of your team, not a vendor. You stay in the loop without micromanaging.

Proven playbooks

We bring playbooks, SOPs, and systems so you get repeatable motion instead of reinventing the wheel.

Prospects we've booked our clients with

Amazon
UNESCO
Geotab
Local Governments
Major P&C Insurers
OEMs
Charging Point Operators
UK Science Museum
Sayari
StormGeo
Synspective
GHGSat
Vortexa
Freightos
Lloyd's
Project Developers
Cytora

Is your GTM System enterprise-ready?

Many geospatial and SaaS companies struggle to scale beyond founder-led sales and inbound RFPs. We help you build Go-To-Market systems that create predictable enterprise pipeline through proper positioning, an authoritative brand, and an outbound operation with multi-threaded account coverage.

Justin Griffioen - Founder of Locatix

Justin Griffioen

Founder, Locatix

Our Approach

Build first, then operate

We establish your commercial infrastructure before scaling operations, ensuring sustainable enterprise growth.

Phase 1

GTM Foundations

GTM & Positioning

We translate technical capability into a clear enterprise business-value narrative

Pipeline Foundations

Website and content built for GTM clarity, ICP-driven messaging, and enterprise sales cycles

Outbound Infrastructure

We install the systems required to run & track enterprise ABM

Real Action

We run initial cold email campaigns to validate ICPs

GTM Strategy

Validation of the beachhead segment & scale plan

Phase 2

Run Account-Based Marketing

We execute multi-threaded account-based marketing across named enterprise accounts, engaging multiple stakeholders per account to generate qualified meetings and build predictable pipeline. Includes account targeting, multi-channel outreach execution, and ABM data tracking (tech stack, current providers, performance metrics).

Multi-threaded ABM execution

Outreach sequences with persona-specific messaging and engagement-based follow-ups across email, LinkedIn, and direct channels to engage multiple stakeholders within named enterprise accounts

Strategic Prospecting

Continuous ICP refinement through data-driven insights, account prioritization, intelligent enrichment, and ABM data tracking (tech stack, current providers, performance metrics) to inform targeting and strategic expansion into new high-value segments

Sales Enablement

Monthly content production and sales enablement materials aligned to buying stages and stakeholder needs (i.e. competitor anchoring, ROI calculators, case studies & product demo videos)

Get started

Find out if there's a fit

Schedule a discovery call to discuss your business development gaps & see if there's a fit with our offerings.

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Common Questions

Frequently Asked Questions

Everything you need to know about our services and approach.

Get Started

Ready to build enterprise pipeline?

Let's discuss how we can help you validate your GTM approach and build the systems that create predictable enterprise revenue.