Resources & Guides

Proven Marketing & SalesStrategies

Actionable guides and proven frameworks to help companies in and around the geospatial market generate & close more enterprise deals to scale their business.

Explore Resources

Actionable guides

Proven frameworks

Marketing & Sales Resources

Explore Resources

Dive into this library of content designed to help you succeed in the geospatial industry.

GTM & Positioning

GTM Strategy & Positioning

Complete go-to-market strategy framework for geospatial and enterprise SaaS: market segmentation, positioning, messaging, and channel strategy.

12 min readOpen

GTM & Positioning

ICP Mapping

How to map and document ideal customer profiles for geospatial and enterprise SaaS: segments, firmographics, buying committees, and prioritization.

10 min readOpen

GTM & Positioning

How Enterprise Buyers Actually Buy B2B Software

Most vendors misunderstand the enterprise buying process. Here's how $50K-$500K ACV deals actually get made - and why most ABM programs miss the mark.

10 min readOpen

GTM & Positioning

How to Run Your Marketing Profitably (Delegation & Structure)

Run marketing profitably: delegation and structure so founders and C-level step out of execution and the team delivers.

10 min readOpen

GTM & Positioning

How to Know If Marketing Is Profitable | LTV:CAC & CPA

Is marketing profitable? LTV:CAC and CPA: what to include (gross profit, cost to fulfill), good ratios, going upmarket, and how brand and positioning keep CPA reasonable.

10 min readOpen