Enterprise pipeline& revenue outcomes

GIS Software

15+ Dutch government clients via RFPs in <2 years

Website platform, RFPs, brand awareness & authority, content creation, and more recently ABM

One of our first major engagements: a geospatial software company with high lead volume, low enterprise conversion. We onboarded them with a clear platform story, helped them win RFPs, and built brand authority through content. Today they’re winning enterprise deals and we’ve layered in ABM to scale pipeline.

• •Website and positioning tuned for government and spatial planning
• •RFP-ready proof points and case studies
• •Brand authority and content engine; later ABM and outbound

Real Estate Technology Platform

Conversion-focused website and landing pages

A real estate tech platform needed a conversion-focused website for buyer personas with streamlined booking. We delivered a multilingual site with appointment integrations and conversion-optimized flows.

• •Conversion-focused website and landing pages per buyer persona
• •Appointment setting and booking integrations
• •Multilingual and improved lead capture

Insurtech Company

1–4 enterprise meetings/month (€200K+ ACV targets)

Outbound & ABM for insurance technology

A major insurtech trusted by global insurers had a world-class product but an unpredictable pipeline. We built a clear GTM playbook, ICP mapping, and a systematic outbound engine that now drives 2–4 qualified meetings per month with $200K+ ACV potential.

• •GTM and positioning from technical features to business outcomes
• •Targeted lead lists and multi-touch outbound sequences
• •1–4 monthly qualified meetings with enterprise insurance buyers

Route optimization platform (logistics)

Outbound for a route optimization API platform in Europe

We ran outbound for a company selling route optimization APIs and a platform in Europe. Pipeline and meetings were building. The engagement ended when the company was acquired and the new owner shifted strategy to push into Europe - restructuring and deprioritizing the outbound play we'd built. We don't always succeed when the approach isn't sustained; we're upfront about that so you know what it takes to win.

• •Outbound and pipeline build for route optimization platform in Europe
• •Engagement ended after acquisition and strategy change
• •Transparent about outcomes: success depends on sticking to one approach

Intelligence Services Company

2–3 qualified meetings/week with enterprise & partners

Repositioning and building authority

An intelligence services company needed to communicate capabilities without revealing classified work. We built a professional web presence and systematic outbound that now generates 2–3 qualified meetings per week with potential clients and partners.

• •Strategic positioning that respects classification constraints
• •Website and visualizations that showcase capability without oversharing
• •Outbound campaigns driving 2–3 qualified meetings per week

Cartography & Data Visualization Studio

From founder-led sales → first outbound system booking meetings with enterprises like UNESCO, TomTom, McKinsey & more

Outbound ABM and SDR implementation

We built a positioning thesis, ICP mapping, and the first outbound SDR setup - transforming outbound from founder-led to a scalable engine. Full CRM reactivation and enterprise lead generation followed.

• •Positioning thesis and ICP mapping
• •First SDR implementation and outbound system
• •CRM reactivation and enterprise lead bookings

Surveying Hardware Company

From manual sales → systemized pipeline & lead generation

Tech stack, outbound & consulting for geospatial hardware

A surveying hardware company had solid products but an outdated web presence and manual sales. We focused on lead gen plus marketing doing the conversion upfront: copywriting, SEO, landing pages, and the tech stack (CRM, outbound automation, sales workflows), so less manual work and the team could scale.

• •Tech stack buildout: CRM, lead management, outbound automation
• •Landing pages and content for SEO and conversion
• •Ongoing digital transformation for the sales team

More sites bundled for MapGear ecosystem

Content marketing and authority across multiple brands

We aligned multiple product and partner sites - Duurzaamheidskaart, MapServices, TouchTable, GeoApps, MapGear, and MapTalk - under a clearer positioning story. Each brand strengthens the same conversion engine: unified SEO, conversion-focused patterns, and better employer branding across the ecosystem.

• •Unified positioning across multiple product and partner brands
• •SEO and on-page content tuned per market, shared system
• •Conversion-focused pages and employer-branding touchpoints

Immersive Planning Innovation Grant

$250K+ innovation grant secured

Two products under one mapping ecosystem (anonymized)

Together with a specialized 3D partner, we supported the EOI process and the content/product marketing behind two immersive planning products within one mapping ecosystem. The narrative was positioned as a credible product trajectory, not just a concept initiative, backed by clearer proof points and a stronger point of view.

• •EOI support and product marketing execution across websites and product narrative
• •Innovation grant for immersive experiences in urban planning, civic participation, and inclusion
• •Built confidence in product viability through clear positioning and client-backed proof points