GTM & Positioning for Enterprise Marketing
How to position your offering and build a go-to-market strategy that wins enterprise deals.
Key Benefits
Clear Market Positioning
Develop positioning that differentiates your offering and resonates with enterprise buyers.
Strategic GTM Alignment
Align your go-to-market strategy with positioning to maximize enterprise deal success.
Enterprise-Ready Messaging
Craft messaging frameworks that speak to enterprise decision-makers and stakeholders.
Faster Enterprise Deals
Improved positioning and GTM strategy accelerate enterprise sales cycles and close rates.
Why Geospatial GTM Is Different
Geospatial and location-analytics SaaS companies face unique GTM challenges that generic enterprise strategies can't solve. Multiple audiences, long sales cycles, RFP-driven markets, and technical validation requirements demand a specialized approach.
Multiple Audiences
One product serves GIS analysts, urban planners, C-suite executives, and technical buyers - each with different needs and buying processes.
Long Sales Cycles
Complex integrations and procurement processes lead to 6-18 month sales cycles, requiring sustained account development.
RFP-Driven Market
45% of geospatial revenue comes from procurement. Vendors who track RFP cycles and engage early win more deals.
Technical Validation
Enterprise buyers require deep technical validation, integration proof, and compliance verification before purchase.
Market Segmentation
Identify and prioritize enterprise segments
Systematically break down your target market into distinct customer segments to focus your GTM efforts where they'll have the greatest impact and highest ROI.
Government & Public Sector
Smart cities, urban planning, infrastructure development
Enterprise Logistics & Supply Chain
3PL, retail, e-commerce logistics optimization
Energy & Resources
Oil & gas, mining, utilities management
Engineering & Construction
Surveying, infrastructure development, project planning
Insurance & Risk Management
Property assessment, environmental risk analysis
GTM Strategy Framework
Comprehensive go-to-market planning customized for each client's unique market position, competitive landscape, and growth objectives
Market Analysis
Target market size, growth trends, competitive landscape
Positioning
Unique value proposition, messaging, and differentiation
Channel Strategy
Sales channels, marketing mix, and customer acquisition
Success Metrics
KPIs, ROI targets, and measurement frameworks
Ready to Build Your GTM Strategy?
Learn how to position your offering and build a go-to-market strategy that wins enterprise deals.
Book a Walkthrough