Cartography Studio

We supported this company in achieving their results.

Project overview

Summary

A cartography studio with years of client work and strong proof, but pipeline still ran founder- and directors-led. There was no ICP segmentation, prospect mapping, or cold-email and landing-page stack to reach flagship buyers in consulting, logistics, and social-sector accounts consistently.

Key outcome

First outbound motion; bookings with Kpler, McKinsey, TomTom, UNESCO, and similar flagship enterprises

Before

The challenge

Founder-led pipeline, no outbound infrastructure

Revenue depended on relationships and inbound from long-standing work. Without a repeatable outbound system, growth stayed manual: no clear ICP tiers, no mapped buying committees on named accounts, and no infrastructure to run cold email and landing pages at enterprise quality.

After

The new reality

ICP-led outbound with named-account ABM and flagship enterprise bookings

Locatix built the first outbound motion end to end: ICP segmentation, market mapping, cold-email infrastructure, persona-led landing pages, and ABM with prospect mapping on named accounts. The studio opened conversations and bookings with firms including Kpler, McKinsey, TomTom, and UNESCO.

WHAT WE DID

GTM & Positioning

ICP segmentation and market mapping so outreach matched how enterprise buyers actually buy cartography and data-visualization work.

1Segmented ICPs across consulting, logistics, social sector, and enterprise accounts

2Mapped market tiers and named-account priorities for ABM

3Aligned messaging to proof the studio could already show from prior client work

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