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Brand guidelines

Locatix brand assets

Official logos, colors, typography, and usage guidelines for partners, press, and marketing. Each logo is available as PNG and SVG, with transparent, black, and white backgrounds.

locatix.ioinfo@locatix.io

Primary logo

Default logo for nav, headers, and digital use.

PNG

Primary, 512px, Transparent

Primary, 512px, Transparent

PNG · 512pxDownload
Primary, 512px, On black

Primary, 512px, On black

PNG · 512pxDownload
Primary, 512px, On white

Primary, 512px, On white

PNG · 512pxDownload
Primary, 1024px, Transparent

Primary, 1024px, Transparent

PNG · 1024pxDownload
Primary, 1024px, On black

Primary, 1024px, On black

PNG · 1024pxDownload
Primary, 1024px, On white

Primary, 1024px, On white

PNG · 1024pxDownload

SVG

Logo mark

Compact mark for favicons, avatars, and small placements.

PNG

Mark, 256px, Transparent

Mark, 256px, Transparent

PNG · 256pxDownload
Mark, 256px, On black

Mark, 256px, On black

PNG · 256pxDownload
Mark, 256px, On white

Mark, 256px, On white

PNG · 256pxDownload
Mark, 512px, Transparent

Mark, 512px, Transparent

PNG · 512pxDownload
Mark, 512px, On black

Mark, 512px, On black

PNG · 512pxDownload
Mark, 512px, On white

Mark, 512px, On white

PNG · 512pxDownload

SVG

Sand variant

Earth-tone treatment for light backgrounds and print.

PNG

Sand, 512px, Transparent

Sand, 512px, Transparent

PNG · 512pxDownload
Sand, 512px, On black

Sand, 512px, On black

PNG · 512pxDownload
Sand, 512px, On white

Sand, 512px, On white

PNG · 512pxDownload
Sand, 1024px, Transparent

Sand, 1024px, Transparent

PNG · 1024pxDownload
Sand, 1024px, On black

Sand, 1024px, On black

PNG · 1024pxDownload
Sand, 1024px, On white

Sand, 1024px, On white

PNG · 1024pxDownload

SVG

Source files

Original web and vector sources.

Primary (PNG)

Hi-res primary wordmark for web and nav.

Primary (PNG)
Download

Logo mark (PNG)

Square mark for favicons and compact placements.

Logo mark (PNG)
Download

Sand variant (PNG)

Earth-tone logo for light backgrounds and print.

Sand variant (PNG)
Download

App icon (PNG)

Favicon and compact mark export.

App icon (PNG)
Download

Default OG image

Open Graph image for social sharing (1200×630).

Default OG image
Download

Light & dark mode

The site supports light and dark themes. Use the toggle in the navigation bar to preview. On light backgrounds, prefer the sand logo; on dark backgrounds, use the primary (light) logo.

Dark UI

Primary on dark

Light UI

Sand on light

Color palette

Click a swatch to copy the hex value. Palette is black, white, and zinc only.

Typography

Font families and usage on locatix.io.

Lexend

The quick brown fox jumps over the lazy dog.

Usage
Headings, body copy, navigation, and buttons across locatix.io
Weight
300, 400, 500, 600, 700, 800
Source
Google Fonts (loaded via next/font)

Usage guidelines

  • Clear space

    Keep at least the height of the “L” in Locatix as clear space on all sides of the logo.

  • Minimum size

    Digital: 24px height for the mark; 80px width for the full wordmark. Print: 10mm height minimum.

  • Backgrounds

    Use transparent or on-black PNGs on dark UI. Use on-white or sand variant on light backgrounds.

  • Do not

    Do not stretch, rotate, recolor outside the palette, or place the logo on busy photography without a solid backing.

Brand voice

Tone

Direct · Technical · Confident · Practical

Audience

Geospatial, GIS, and location-intelligence companies selling into government, utilities, and enterprise.

Avoid

  • Hype without substance
  • Generic agency speak
  • Overly casual language

Need custom assets?

For vector wordmarks, co-branded lockups, or print-ready files, contact the team.

info@locatix.io