For companies that know growth is stuck but do not yet know whether the constraint is targeting, authority, activation, progression or internal operations.
Diagnostic SprintOur approach
Diagnose the constraint. Build the right commercial system. Operate and improve it.
Locatix helps technical B2B and B2G firms build one tailored commercial system. Pipeline and Authority workstreams deploy based on where growth is actually blocked.
Trusted by enterprise software, infrastructure & technical B2B and B2G firms
Companies that trust Locatix for pipeline and/or authority work.
Loading logos…
The commercial flywheel
Marketing, sales, and operations reinforce each other across the system.
Authority, pipeline, and clients move in a loop, with market feedback tightening targeting and messaging over time.
Market
AuthorityPipelineClientsMarketingSalesOperationsHow engagements run
Phase I: design and launch the pipeline and authority systems your market needs: accounts, signals, playbooks, proof, and handoffs wired to how you sell.
Tailored workstreams
Pipeline
- ICP and named accounts
- Buying signals
- Outbound and ABM
- Buying committees
- RFx and tenders
Authority
- Positioning and proof
- Website and landing pages
- Cases and sales assets
- Content and webinars
- Distribution
Most Builds combine elements of both.
Phase II: run and improve the system as market feedback comes in, shifting effort between targeting, authority, activation, and progression.
Pipeline in practice
How we run pipeline with you
Locatix OS is the operating layer behind Pipeline delivery: how we prioritise accounts, read signals, map committees, run plays, and improve targeting as market feedback comes in.
We build and operate it with you during Build and Operate. It is not a product you license off the shelf; it is the system that keeps outbound, ABM, and progression coherent as deals move.
Authority work runs on a parallel track (positioning, proof, distribution) with the same diagnose, build, and operate discipline, but with more separation from day-to-day pipeline tooling.
Case Studies
Proof inside the system
Three examples of how the workstreams combine in practice.
MapGear
Multi brand website
Situation
MapGear’s portfolio (GeoApps, MapServices, TouchTable, MapTalk, and partner brands) lived on separate sites with mismatched positioning. Enterprise and government evaluators compared offers in RFx cycles but landed on brochure pages, not proof they could forward internally or use in a shortlist. RFx evaluation therefore only showed a small part of the value proposition.
After
One web system across the ecosystem: shared structure, SEO, AEO, and conversion patterns, with GeoApps shifted from product overview to RFP-ready proof and evaluator paths. Each brand now reads as part of the same regional stack, giving sales consistent narratives and pages buyers use when comparing vendors and building internal cases. GeoApps ranks highly in answer-engine results and priority search terms such as GIS viewer.
Cartography Studio
First outbound motion
Situation
A cartography studio with years in business and real proof from long-standing client work, but pipeline still ran founder- and directors-led with no repeatable outbound. No ICP segmentation, prospect mapping, or cold-email and landing-page stack to reach flagship buyers in consulting, logistics, and social-sector accounts consistently.
After
First outbound motion built end to end: ICP segmentation, market mapping, cold-email infrastructure, landing pages, and ABM strategy with prospect mapping on named accounts. Bookings with firms including Kpler, McKinsey, TomTom, and UNESCO.
Altitude Intelligence
Website & enterprise GTM
Situation
Defense-grade capability, but classified work could not carry the commercial site. Enterprise proof was thin, outbound was not systematic, and pipeline still ran on referrals.
After
Commercial site with strategic visualizations, plus outbound on named accounts. Qualified conversations at Windward, Vortexa, Cytora, and similar data platform buyers.
Ready to find your constraint and build the right system?
Book a discovery call to discuss where growth is stuck and which Pipeline and Authority workstreams belong in your build.