Pipeline
A performance-based operating model designed to generate 5 to 10x your quarterly investment in Sales Qualified Pipeline.
Companies that trust Locatix for pipeline and authority work.
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How we work
Pipeline Ops combines broad market coverage with priority account-based marketing (ABM). Cold email covers your addressable market. ABM focuses on the obtainable market: named accounts with the highest commercial relevance. We operate one campaign system per active motion, not a pile of disconnected channels. Your pipeline operators work directly in Slack with your team, ready to collaborate day to day.
Phase I · Enterprise Pipeline Build
A 90-day build to map accounts, launch outbound infrastructure, and validate the motion against a 5 to 10x SQO target before Phase II.
Scoped as one build
Diagnose
Pipeline gaps diagnostic, account mapping, and market prioritization.
Build
Commercial assets, outbound infrastructure, and CRM setup.
Launch
Account-based outreach on priority named accounts.
Validate
Qualified conversations tested against the SQO target before Operations.
Phase II · Pipeline Ops
Ongoing cold email and ABM on named accounts, with qualified meetings routed to sales. Same 5 to 10x SQO target each quarter.
Motion scope
Performance guarantee: 5–10x your quarterly investment in Sales Qualified Pipeline. If the agreed target is not reached, we keep working for an extra 30 days at no added management fee.
Pricing
Phase I builds and validates the motion. Phase II keeps it running on named accounts.
B2G webinar activation, defense-to-enterprise outbound, first pipeline motions, and insurance on named accounts.
GeoApps
B2G webinar campaign
Situation
Government and infrastructure buyers would not commit calendar time without a credible live moment built for B2G evaluation. A generic product webinar would not pull new registrations from net-new public-sector accounts; attendance skewed toward existing client work and relationships already in flight.
After
B2G webinar positioned, promoted, and produced for government and infrastructure evaluators. 100+ accounts registered across Benelux public sector and infrastructure, ~75% live attendance, and SQLs handed to sales from the same programme.
Altitude Intelligence
Website & enterprise GTM
Situation
Defense-grade capability, but classified work could not carry the commercial site. Enterprise proof was thin, outbound was not systematic, and pipeline still ran on referrals.
After
Commercial site with strategic visualizations, plus outbound on named accounts. Qualified conversations at Windward, Vortexa, Cytora, and similar data platform buyers.
Cartography Studio
First outbound motion
Situation
A cartography studio with years in business and real proof from long-standing client work, but pipeline still ran founder- and directors-led with no repeatable outbound. No ICP segmentation, prospect mapping, or cold-email and landing-page stack to reach flagship buyers in consulting, logistics, and social-sector accounts consistently.
After
First outbound motion built end to end: ICP segmentation, market mapping, cold-email infrastructure, landing pages, and ABM strategy with prospect mapping on named accounts. Bookings with firms including Kpler, McKinsey, TomTom, and UNESCO.
Insurance & enterprise ABM
Situation
A strong underwriting and compliance product, but enterprise pipeline was fragile: trade-show leads went cold, outreach was manual, and there was no clear ABM system for global insurers, brokers, and P&C buyers at $200K+ ACV.
After
ABM strategy, ICP segmentation, and account penetration into enterprise insurance: buying conversations and active pipeline with named carriers and brokers including AON and Lloyd's.
Ideal fit
Teams selling $50k+ ACV into government, utilities, infrastructure, and complex B2B and B2G with multi-stakeholder cycles.
Good fit
Not a fit if
Common questions about Pipeline and how we scope the work.
