Phase II · Authority Ops
Become the go-to authority for enterprise buyers.
Build proof buyers can forward internally, make your experts, partners, and clients visible through sessions, webinars, and distribution across owned channels, and create easier entry into the accounts you want in the room.
Trusted by enterprise software, infrastructure & technical B2B and B2G firms
Companies that trust Locatix for pipeline and authority work.
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Ideal fit
Who it's for
Good fit
- Enterprise, geospatial, and technical B2B/B2G markets
- Buyers who compare vendors and forward pages internally
- Active pipeline where proof and materials lag deal size
- Experts, partners, customers, or events worth amplifying
- Expert team and partners who can appear on camera
- Authority that compounds weekly, not vanity reach
Not a fit if
- Vanity social, content calendars, or low-ticket lead gen only
- SMB-only motion without named enterprise accounts
- Design refresh with no positioning or proof tie-in
- You need ICP, positioning, or pipeline strategy first
- No recurring conversations, proof, or expertise to extract
- You need Locatix to invent expertise or host on camera
What we work on
Two authority lanes
Authority Ops starts where trust is leaking most: web-led proof, expert-led market visibility, or both. Each scope is designed to support active enterprise sales cycles, not vanity content.
Lane 1 · Web Authority
For companies who need shorter sales cycles with enterprises
Enterprise and government buyers rarely decide from one call. They compare vendors, forward pages internally, build business cases, and prepare procurement shortlists.
Web Authority helps buyers trust you before they talk to sales, gives champions material they can forward with confidence, and keeps you in the conversation through comparison, shortlisting, and active deals.
Lane 2 · Expert Authority
For companies that need their expertise distributed in-market
Buyers also judge vendors by who shows up in-market: experts, partners, and proof in the channels they follow before and during evaluation.
Expert Authority turns recurring expert, partner, and client conversations into visibility buyers actually see and sales can reuse in active deals, including LinkedIn content, expert sessions, webinars, clips across YouTube, LinkedIn, and your newsletter. We also help you build a podcast program that makes it easier to book conversations with industry leaders.
Web authority in practice
Pages, case evidence, and buyer materials that help enterprise and government buyers choose you.
Multi-brand web ecosystem
Situation
MapGear’s portfolio (GeoApps, MapServices, TouchTable, MapTalk, and partner brands) lived on separate sites with mismatched positioning. Enterprise and government evaluators compared offers in RFx cycles but landed on brochure pages, not proof they could forward internally or use in a shortlist. RFx evaluation therefore only showed a small part of the value proposition.
After
One web system across the ecosystem: shared structure, SEO, AEO, and conversion patterns, with GeoApps shifted from product overview to RFP-ready proof and evaluator paths. Each brand now reads as part of the same regional stack, giving sales consistent narratives and pages buyers use when comparing vendors and building internal cases. GeoApps ranks highly in answer-engine results and priority search terms such as GIS viewer.
Website & enterprise GTM
Situation
Altitude Intelligence built its reputation in defense and intelligence analytics, where much of the work stays classified and cannot be shown publicly. Expanding into B2B enterprise, they had real capability and proof, but it was thin on the commercial site and not packaged for how data platform, insurance, and enterprise buyers evaluate vendors. Messaging still leaned defense-first, outbound was not systematic, and pipeline depended heavily on referrals and existing relationships.
After
Professional website with strategic visualizations that show capability without exposing classified work. Outbound and ABM-style coverage on named enterprise accounts in active evaluation, with weekly qualified conversations at Windward, Vortexa, and Cytora, plus earth observation and insurance-adjacent partners.
Expert authority in practice
Expert sessions, flagship webinars, and release moments built for account reach, evaluator trust, and follow-up assets your sales team can reuse in active enterprise and government deals.
Expert authority · GeoApps
Situation
GeoApps needed recurring expert-led moments that government and infrastructure buyers could evaluate against, not one-off release notes or static product pages. Marketing could create awareness, but conversion needed live sessions, distribution, and follow-up assets sales could reuse in active B2G deals.
After
We built a recurring expert authority motion: release events, partner and client sessions, expert-led webinars, recordings, clips, and resource pages that sales and marketing deploy in pre-RFx qualification and active deal follow-up.
Package
Authority Ops
Web Authority for proof and prequalification. Expert Authority for expert-led visibility. Run one lane or combine both.
Web Authority
Pages, case proof, and sales assets for buyers comparing vendors, forwarding internally, and showing up prequalified.
- Web platform pages across the buyer journey
- Use-case and comparison pages for prequalification
- Case studies and proof assets buyers forward internally
- Sales decks and one-pagers for champions in active deals
- SEO and AEO for priority search visibility
- RFP and RFx assets for procurement cycles
Expert Authority
Expert sessions, webinars, LinkedIn, and owned distribution across company pages, YouTube, and newsletter so expertise compounds in-market.
- One active expert profile with LinkedIn posts
- Weekly expert sessions and quarterly flagship webinars
- Podcast-style conversations with your experts and clients
- Clips, posts, and distribution across company pages, YouTube, LinkedIn, and newsletter
- Session prep, show notes, and sales-use repurposing
Need both lanes?
Authority Ops Complete
Runs Web Authority and Expert Authority together when you need proof and expert visibility in the same motion.
Book an Authority Ops fit call
Walk through your proof gaps, expert sessions, and where web-led trust or expert distribution needs the most work.