Pillar 1
Market Mapping
We keep the account universe current and prioritize accounts based on live buying motion. Pipeline Operations does not stop at a static list. We continuously monitor accounts, RFx, tenders, signals, and stakeholder changes so outbound stays focused on the best opportunities. We configure Locatix OS, our delivery platform, for each client: account registry, signal feeds, and research workflows aligned to your ICP.
What we do
- Set up your Locatix OS workspace: account registry, signal feeds, and ICP playbooks
- Maintain and refine target account lists
- Track RFx and tender activity
- Monitor account signals and buying triggers
- Research new stakeholders and buying committees
- Prioritize accounts for weekly outreach
- Identify expansion and reactivation opportunities
- Feed new market intelligence into campaigns