Phase II · Pipeline Ops
Keep your entire market activated, so you win accounts in buying motion.
A performance-based operating model designed to generate 5 to 10x your quarterly investment in Sales Qualified Pipeline.
- Market-wide cold email coverage
- Account-based marketing on priority named accounts
- Qualified conversations routed to your sales team
Trusted by enterprise software, infrastructure & technical B2B and B2G firms
Companies that trust Locatix for pipeline and authority work.
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Ideal fit
Who it's for
Built for teams selling $50k+ ACV into government, utilities and infrastructure, enterprise data programs, and complex B2B and B2G with multi-stakeholder cycles.
Good fit
- Qualified conversations and real pipeline
- Multi-buyer enterprise deals with long cycles
- A team that owns sales and due diligence
- Named accounts with RFx and tender intelligence
- ICP, positioning, and target accounts ready to run
- Sales capacity to take qualified meetings
Not a fit if
- SMB motion
- Tools only, no managed outbound
- Not committed to named accounts
- No follow-through capacity
- Pay-per-lead or unqualified meeting volume
- No ICP or positioning yet
How we work
Email-led market coverage plus priority ABM
Pipeline Ops combines broad market coverage with priority account-based marketing (ABM). Cold email covers your addressable market. ABM focuses on the obtainable market: named accounts with the highest commercial relevance. We operate one campaign system per active motion, not a pile of disconnected channels. Your pipeline operators work directly in Slack with your team, ready to collaborate day to day.
Package
Pipeline Ops
Scope by active motion rather than channels or volume. Each motion is one ICP, one offer, one buyer group, and one campaign system running in parallel.
One motion
One ICP segment, one offer, one campaign system.
- e.g. building pipeline for a GIS platform selling to municipalities
Two motions
Two parallel systems on different segments or offers.
- e.g. building pipeline for an earth-observation analytics platform selling to both insurers and local governments
Enterprise coverage
More motions, regions, verticals, or partner plays.
- e.g. multi-region outbound plus strategic deal origination
Includes
- Cold email across your addressable market
- Account-based marketing on the obtainable market
- Sender identities, account lists, and segmentation
- Messaging tests, campaign execution, and follow-up
- Reply handling, qualification, and meeting routing
- CRM notes where relevant
- RFx/tender and account signal tracking
- Campaign iteration and reporting cadence
Outcomes on named accounts
B2G webinar activation, defense-to-enterprise outbound, first pipeline motions, and insurance on named accounts. Pipeline built on accounts already in buying motion.
B2G webinar campaign
Situation
Government and infrastructure buyers would not commit calendar time without a credible live moment built for B2G evaluation. A generic product webinar would not pull new registrations from net-new public-sector accounts; attendance skewed toward existing client work and relationships already in flight.
After
B2G webinar positioned, promoted, and produced for government and infrastructure evaluators. 100+ accounts registered across Benelux public sector and infrastructure, ~75% live attendance, and SQLs handed to sales from the same programme.
Website & enterprise GTM
Situation
Altitude Intelligence built its reputation in defense and intelligence analytics, where much of the work stays classified and cannot be shown publicly. Expanding into B2B enterprise, they had real capability and proof, but it was thin on the commercial site and not packaged for how data platform, insurance, and enterprise buyers evaluate vendors. Messaging still leaned defense-first, outbound was not systematic, and pipeline depended heavily on referrals and existing relationships.
After
Professional website with strategic visualizations that show capability without exposing classified work. Outbound and ABM-style coverage on named enterprise accounts in active evaluation, with weekly qualified conversations at Windward, Vortexa, and Cytora, plus earth observation and insurance-adjacent partners.
First outbound motion
Situation
A cartography studio with years in business and real proof from long-standing client work, but pipeline still ran founder- and directors-led with no repeatable outbound. No ICP segmentation, prospect mapping, or cold-email and landing-page stack to reach flagship buyers in consulting, logistics, and social-sector accounts consistently.
After
First outbound motion built end to end: ICP segmentation, market mapping, cold-email infrastructure, landing pages, and ABM strategy with prospect mapping on named accounts. Bookings with firms including Kpler, McKinsey, TomTom, and UNESCO.
Insurance & enterprise ABM
Situation
A strong underwriting and compliance product, but enterprise pipeline was fragile: trade-show leads went cold, outreach was manual, and there was no clear ABM system for global insurers, brokers, and P&C buyers at $200K+ ACV.
After
ABM strategy, ICP segmentation, and account penetration into enterprise insurance: buying conversations and active pipeline with named carriers and brokers including AON and Lloyd's.
Run outbound on your target accounts
Book a 45-minute discovery call. We will walk through your active motions, priority accounts, and how many campaign systems Pipeline Ops should operate.
Frequently asked questions
Common questions about Pipeline Ops and our done-for-you model.