Outbound stays active
Cold email, infrastructure, and reply handling stay in motion. Qualified replies routed to you. You own CRM and pipeline from there.
Fractional Commercial Layer
The commercial layer for technical B2B teams without a full marketing department
One retainer for proactive outbound, campaign creative, landing pages, website upkeep, and Slack advisory. We keep your company in-market every week, without you coordinating five vendors or hiring in-house.
Trusted by technical B2B teams
Geospatial, infrastructure, and enterprise software teams building pipeline without a full in-house commercial department
Loading logos…
The gap
Not a marketing problem. An ownership problem.
Most technical SMBs do not have a marketing problem. They have an ownership problem. Outbound is with one vendor, design is with a freelancer, web is half-maintained, and the founder still has to connect the dots. Fractional Support gives you one commercial layer for outbound, creative, web, and GTM guidance.
We keep your market-facing engine running.
What stays handled
The operating layer you do not have to rebuild every quarter
You look credible everywhere
Art direction, imagery, and campaign creative that holds up across outbound, landers, and sales assets.
Your web layer does not decay
Landing pages and/or site built, hosted, and maintained. No half-finished site or dev who disappears mid-quarter.
You have GTM direction on tap
Slack advisory for content, outbound, and sales. One commercial partner instead of five vendors.
Why teams stay
A serious company with a real commercial layer
Cancelling does not mean losing a bundle of tasks. It means losing the layer that keeps you in-market. Without it:
- Back to scattered vendors
- Outbound goes quiet
- Website starts decaying
- Creative looks inconsistent
- Founder is the project manager again
The commercial layer
Outbound, creative, and web under one owner
Execution and upkeep across the surface area most technical SMBs split across vendors. Consistent week to week, not a pile of one-off projects.
Deliverables
Four lanes. Full stack.
Simple scope on retainer. Outbound, creative, web, and partnership. One partner owns the commercial surface area.
Outbound
Cold email, infrastructure, and reply handling. Outbound stays active week to week.
Creative
Design, copy, and visual assets for outbound, landers, and sales.
Web
Landing pages and/or site built, hosted, and maintained.
Partnership
Slack advisory and recurring strategy calls. GTM direction on tap.
Ideal fit
Technical B2B SMBs not ready for Pipeline Operations yet
Especially geospatial and technical vendors selling into longer cycles. Fractional Support is the entry layer on the Locatix ladder. Pipeline Operations is the scale layer. Market Authority is the trust layer.
Good fit
- Technical B2B or geospatial SMB: not ready for Pipeline Operations yet, but need a real commercial layer
- Outbound, creative, web, and GTM guidance without hiring a full marketing department
- Tired of coordinating email, design, copy, and dev while still owning the connective tissue
- You want one operating retainer, not a six-figure enterprise engagement
Not a fit if
- You need fully operated enterprise ABM with account penetration end-to-end
- You only want a one-off website or content project with no ongoing outbound
- You need high-volume low-ticket appointment setting
- Your primary need is enterprise authority and proof at scale without any outbound
Value
One partner owns the commercial surface area
Most technical SMBs leave outbound, creative, web, and GTM guidance scattered. One retainer keeps the layer running so you are not coordinating vendors or rebuilding momentum every quarter.
What you would otherwise pay for
Illustrative line items most teams buy separately. Different vendors, different invoices, nobody owns the full picture.
Outbound
- Cold email campaigns on third-party sending infrastructure
- Domain setup, warmup, and deliverability monitoring
- List building, sequences, and campaign iteration
- Inbox monitoring and reply handling (SDR or VA)
- Proactive outbound execution
- Top-of-funnel prospecting and outreach
Design, creative & visual
- Art direction and visual consistency
- Landing page and campaign creative design
- Imagery, graphics, icons, and visual assets
- Email and outbound creative
- Sales collateral: one-pagers, decks, supporting assets
- LinkedIn and founder-led creative direction
Web, development & maintenance
- Landing page and website development
- Hosting for landers and/or site
- CMS setup and access
- Ongoing dev, fixes, updates, and maintenance
- SEO on-page basics and site health
- Outbound sending infrastructure
Copy & content
- Email, landing page, and sales asset copywriting
- Messaging support for outbound and sales
- LinkedIn and content direction
Coordination
- Your time briefing five vendors
- Chasing timelines across freelancers
- Nobody owning the full picture
Illustrative total: $10-18k+/mo in separate vendors, before founder hours coordinating it.
Fractional Support
~$3k/mo
One commercial layer. Clear lanes every month.
- Outbound. Cold email, infrastructure, and reply handling. Outbound stays active week to week.
- Creative. Design, copy, and visual assets for outbound, landers, and sales.
- Web. Landing pages and/or site built, hosted, and maintained.
- Partnership. Slack advisory and recurring strategy calls. GTM direction on tap.
What you are paying for: the operating layer that keeps outbound, creative, and web in motion. Not five invoices and a founder playing project manager.
Illustrative market ranges for comparison only. Actual contractor and in-house costs vary by market and scope.
The ladder
Entry, scale, and trust
Fractional Support is the entry layer. Pipeline Operations is the scale layer. Market Authority is the trust layer. Start here directly, or come through Enterprise Pipeline System first and continue on retainer after.
Fractional Support
Entry layer: the commercial surface area most SMBs leave scattered.
You are herePipeline Operations
Scale layer: fully operated enterprise outbound when you are ready.
Explore Pipeline OperationsMarket Authority
Trust layer: site, content, and proof while pipeline keeps running.
Explore Market AuthorityCase Studies
Outbound in practice
Examples of outbound programs kept in motion for technical B2B teams.
Brand authority & B2G market activation
100+ B2G accounts engaged from webinar, plus RFP-led platform growth.
B2G webinar campaign
100+ B2G accounts engaged from webinar — government, infrastructure, and more.
Brand Authority
Stronger brand authority and increased sales enablement through a cohesive website ecosystem.
GTM Validation
Sustained enterprise conversations and pipeline value in target segments
Get started
See if the commercial layer fits
Tell us where your commercial surface area is scattered. We will tell you straight if Fractional Support is the right entry layer. Need enterprise pipeline instead? Pipeline Operations.
Loading calendar...
Frequently asked questions
Fractional Support vs Pipeline Operations, and what the commercial layer includes.